Privacy policy
LUSEG Privacy Policy
Last Updated: 2026.01.22
At LUSEG (“LUSEG,” “we,” “us,” or “our”), your privacy is treated with the same care, respect, and intention we bring to every formula we create.
This Privacy Policy describes how we collect, use, protect, and share your personal information when you visit our website, interact with our services, or make a purchase (collectively, the “Services”).
Our Services operate on Shopify’s secure global commerce platform. This policy is prepared in accordance with the laws and practices of Hong Kong and reflects our commitment to transparency, discretion, and trust — the quiet foundations of the Luseg experience.
By using our Services, you acknowledge that you have read and understood the practices outlined below.
1. Personal Information We Collect
“Personal information” refers to data that identifies, relates to, or can reasonably be linked to you.
Information that has been anonymized or de‑identified is not considered personal information.
Depending on how you engage with LUSEG, we may collect the following:
Contact Information
Name, billing and shipping address, email address, and phone number.
Payment & Transaction Information
Payment method details, transaction records, and order confirmations (processed securely through our payment partners).
Account Information
Login credentials, preferences, and settings associated with your LUSEG account.
Purchase Activity
Products viewed, added to cart, purchased, or cancelled, as well as your order history.
Communications
Messages, inquiries, or feedback shared with our Consumer Care team.
Device & Usage Information
IP address, browser type, device identifiers, and how you interact with our website.
2. How We Collect Information
We may collect personal information:
- Directly from you when you place an order, create an account, or contact us
- Automatically through cookies and similar technologies when you browse our website
- From trusted service providers who support our operations
- From business or marketing partners, where permitted by law
3. How We Use Your Information
We use your information with intention — only where it meaningfully enhances your experience with LUSEG.
To Provide and Improve Our Services
- Process orders and payments
- Deliver products securely
- Manage your account and preferences
- Improve website performance and usability
To Communicate With You
- Respond to inquiries and provide support
- Send essential service messages (e.g., order confirmations)
- Share product updates or invitations, where you have opted in
To Maintain Security & Integrity
- Protect against fraud, unauthorized activity, and misuse
- Maintain the safety and reliability of our platform
For Legal & Regulatory Purposes
- Comply with applicable laws and lawful requests
- Enforce our policies and protect our rights
4. How We Share Personal Information
We share personal information only when necessary and only with trusted partners, including:
- Shopify and essential service providers supporting payments, hosting, analytics, fulfillment, and delivery
- Logistics and courier partners to complete deliveries
- Marketing partners, where you have consented to receive communications
- Affiliated entities, where applicable
- Legal or regulatory authorities, where required by law
We do not sell your personal information.
5. Shopify & Platform Services
Our Services are hosted by Shopify, which processes certain personal information to operate and improve the platform.
Information may be transferred to servers outside Hong Kong for operational purposes.
Shopify may use aggregated or anonymized data to enhance its services. Shopify is responsible for handling such data and responding to related rights requests.
For more details, please refer to the Shopify Privacy Policy and Shopify Privacy Portal.
6. Third‑Party Links
Our website may contain links to third‑party platforms. These sites are not operated or controlled by LUSEG.
We encourage you to review their privacy practices before sharing personal information, as we are not responsible for their content or policies.
7. Children’s Privacy
Our Services are intended for adults.
We do not knowingly collect personal information from individuals under the age of majority.
If you believe a child has provided information to us, please contact us so we may address the matter promptly.
8. Data Security & Retention
We implement reasonable administrative, technical, and physical safeguards to protect your information.
While no system can guarantee absolute security, we continuously refine our measures to uphold trust and integrity.
Personal information is retained only for as long as necessary to fulfill its purpose or comply with legal obligations.
9. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of certain data
- Request a copy of your information (data portability)
- Manage your marketing communication preferences
You may exercise these rights by contacting us.
To protect your privacy, we may need to verify your identity.
Exercising your rights will never affect the quality of service you receive from LUSEG.
10. International Transfers
Your personal information may be processed or stored outside Hong Kong.
Where required, we rely on appropriate safeguards to ensure your information remains protected.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
Updated versions will be posted on this page with a revised date.
12. Contact Us
If you have questions about this Privacy Policy or how your information is handled, our Consumer Care team is here to assist you with care and clarity.
Email: support@lusegbeauty.com
